Marketing Plan Essay Example

Marketing Plan Essay Example Marketing Plan Essay Marketing Plan Essay This ewe mixed rice will be packaged in one pound pack for easy purchasing and storage. In todays market, there is major only either white rice or brown rice available, not yet any mixed rice available in the market. And according to Sads biannual milled rice distribution survey for food use, total domestic consumption of rice is about 47. 5 million, which equals over 19 pounds per capita (Liabilities. Com 2009). Even though there are many people consume rice, there are deferent needs exist in the whole market, and it Is Impossible that only one product or service can satisfy all the needs. In order to reach the maximum efficiency, the marketers have to clear understand the needs of the customers, and develop deferent products to them, and this Is called target market strategy. According to Solomon, Marshall, and Stuart (2008), target marketing strategy means delving the total market into different segments on the basis of customer characteristics, selecting one or more segments, and developing products to meet the needs of those specific segments. By measuring the observable aspects of a population, the size of the consumer can be known. Some aspects used to measure are age, size, gender, income, education, and Emily structure. Since each group has own shared behavior, the marketer can find the target one and design the product introduction message to attract them. Since the product is mixed grains and is required to cook before consume, the target consumer gender is female. It is not saying male dont know how to cook, the consumer demographics Is for general shared characteristics. Women who have family tend to cook more and mostly pay more attention to healthy food, so the age Is over 18 and women for the target consumer.